Winning an account is not the same as winning the account fully.
Why stop after winning the account fully, lets win the account ‘forever’.
How do I do this?
Create Account champions and drive Growth
Do targeted activities for handpicked accounts and grow your mindshare with them. Take relationships to the next level and make them feel it too.
Using Promoto, champions share and extend the invites to new teams. Reward them for spreading the word. Use gamification to encourage them to invite friends. There is no better way to grow your business.
Drive Collective Decision-Making
With Promoto you take all contacts through a common yet a unique ‘promoter journey’. This drives ‘consistent’ and positive feedback about your brand. This is taking account-based word-of-mouth to its highest possible levels. Actionable consistent recommendations from reliable sources like customers who have already worked with you, leads to a much shorter and robust sales cycle.
Account Nurturing: Land and Expand
Never leave an account alone. Promoter journey brings in processes, practices and disciplines of account nurturing. Track how your actions and engagement growth leads to more prospects and consecutively the Account Level NPS keeps going up. This would lead to more internal referrals and predictably reliable growth. With Predictive Analysis and account-level contact scores, you can track your influence within the account.