The more individuals are becoming independent and opinionated, the more they tend to get influenced by thought leaders. Thought Leaders are emerging like a force to reckon with. Your prospects follow these new age thought leaders. Influencer Marketing is here to stay and flourish.
How do I do this
Monitor the progress
The influencer needs to trust your brand deeply before they endorse it. Their trust in you is far more important for you as then only you will get a convinced influencer who will take it upon him/herself to convince others about your brand. Our process keep you on track with how your relationship is being built over time.
Experience the journey of a thought leader or KOL convert into an influencer for your brand.
It’s not enough to just keep dropping in randomly. That approach can backfire. If you don’t have anything meaningful to share, please wait till you have it. You’re trying to prove your worth to the influencers. It’s a lot like wooing. Too less and you’re forgotten, too much and you’re clingy.
Demonstrate your value to the influencers. Show them how you’re an awesome brand to be associated with. Tell them how you can be greatly useful to their followers.
If you manage to convince your influencer that you’re awesome, they would share it with everyone from the top of the roof.