Net Promoter Score (NPS)
NPS is the number you need to grow
Fred Reichheld, Creator of Net Promoter Score
NPS is hailed as the only industry standard to benchmark power of word-of-mouth. Is NPS the end goal? Or is it a means to much larger goal? What is that larger goal?
How do I do this?
NPS is just one of many inputs into a big equation. Promoto goes beyond NPS. It processes data from many more sources. Promoto’s predictive model computes the likelihood of creating true brand evangelists. A computed number or even NPS still needs to be translate into real evangelism. This is precisely where engagement comes into picture.
Promoto ranks customers with high Promoter Score crossed with high Influencer Score. Ranks set you up for success from the following engagement activities.
Recommendation to Engage
Based on early signs Promoto recommends customers who need just a little push to convert into promoters. We guide you to engage with a prioritized set of customers. It will get your brand going on customer engagement right from day one. Your team will no more be lost on where to start with.
Your efforts will not be lost in translation.
Engagement comes in all forms. It is the bigger picture of a the brand philosophy that gives it a context. Promoter Journey is exactly what gives life to engagement activities. As you start to engage with the right set of customers, it transcends into relationships. This would lead to building the confidence in promoting your brand that customers need to evangelize.