Summer is here in all of its full glory. It’s that time of the year when the days are becoming longer and lazier. For many of us, it’s also the time of annual vacation. And for a lot of us, it’s the perfect season to catch up on some great reading and go hunting for the perfect titles. Just imagine yourself on the sunny beach lying on a hammock with a lovely book on a lazy afternoon with pina colada on your side. Just the thought would make you feel oh, so fresh!
Last decade has been a witness to the never seen before rise of Digital Marketing. New forms of disruptive marketing kept erupting to shake all that was dear to the marketers. There are so many new branches of marketing now than ever before, all in just a matter of few years. It’s no secret that Social Media has been at the center of all this.
We, at Promoto.co, believe that all these disruptive innovations and evolutions are not just fuelled but also powered by the central force of the world of business – the customer. The life of a modern marketer is coming to a full circle. The immensely empowered customer of today is yielding the power placed in his/her hands like never before.
It is the era of Word-of-Mouth marketing once again, in its brand new tech-savvy avatar. The central philosophy of this new form of Word-of-Mouth marketing is being powered by personal engagements across channels like social media and blogging platforms. Customer retention is going to trump both customer acquisition and transactions. Companies like Promoto are working at crafting a customized journey of the customer becoming a promoter to tap into this new opportunity.
This simple infographic represents how all the marketing disruptions have come together to fuel the rebirth of Word-of-Mouth marketing.