The secret sauce of building bottom-lines. Referral as the best quality lead source was never a secret. Yet we have failed to tap into it’s full potential. It’s one of the most taken-for-granted marketing methods.That ends now.
What is wrong with NPS?
NPS is from the age when big data processing was not evolved to the levels of today. While there is nothing wrong with NPS, but it is just one of the many inputs. Whereas, Promoto sort of predicts NPS. Based on real user behaviour and data points.
Promoter Score translates to the numerical measure of customer recommendation likelihood for your brand.
How do I do this?
Promoto looks for signs in customers’ social digital footprints, feedbacks, surveys, NPS included and many other sources to compute a simplified Promoter score. Simply put, Promoter Score is a numerical representation of customers’ love for your brand.
Customer Engagement Portal
Promoto brings a unique concept of Customer Engagement Portal – a private space for customer to interact with your brand. All communication, invitations, events and even request find a common home at this portal. Promoto also brings in referrals and rewards within the same space.
Get those referrals
Now, the final piece of the puzzle. Referrals are connected with customers’ social network. Promoto reduces the effort of searching and sharing for the customer. The easier it is for a customer to recommend you, the more chances of you getting that recommendation. And you would receive detailed information every time a referral comes in.